CASUAL CULTURE - Comfort and Security over everything

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Who knew that attending a zoom meeting in your pajamas to discuss important business matters will become the new normal? Even News Anchors across the globe have converted their studies, kitchens, and dens into makeshift offices. On top of that, the bonus is that all you are required to sport is a nice top and a somewhat presentable face. Feels like a Sunday everyday kinda moment. 

Photo by Tookapic

The pandemic has made a major impact on our lives and led to several changes, for better or worse making 2020 a very challenging year. One of them, amongst others, was opting for comfort during lockdowns and restricted life, which led to the rise of casual culture. Considering the fear, immense stress, and limitations everyone was going through dressing up was not a priority. Opting for something comfortable came naturally but turned into more. This terrifying past year has set priorities straight for most of us if not all.

“Fashion is a potent visual marker of our times,” says Caroline Stevenson, head of cultural and historical studies at London College of Fashion. “Trend analysis of any given era will reveal society’s values and aspirations.” Let’s take this quote and understand it better by taking both World Wars under consideration. Due to scarcity of resources and limited funds luxury was not a priority thus shifting focus towards a more practical, simple, or/and even pre-loved apparel.

We saw a similar trend unfolding during the pandemic and fashion brands caught on. Fashion and style took a more practical turn but there was also an added element of security as well. Masks are now a common and crucial accessory. A lot of loungewear collections were launched, and of course, masks were quick to follow the lead to join the trend circle.

Dressing up to go out and be seen is no longer a priority for most. When engulfed with global turmoil what we seek the most is comfort. There have been more purchases of sweatshirts and loungewear in 2020 than any other fashion item. Individuals even opted for thrift because it gave them a feeling of worn and cosy. It gave your mind a little ease through your physical easement. Caroline Stevenson sums it up quite well; “Clothes will become more an extension of our homes, offering comfort and reliability amidst global turbulence”.


NOTE: This article was originally published in pnkandco.com, a lifestyle, and entertainment website currently on hiatus.



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