BEECH TREE is not a new name when it comes to affordable pret wear in Pakistan. The launch of their 3rd store in Dolmen Mall, Karachi is a great opportunity to bring their product closer to more customers who will fall in love with not just the clothes and accessories that they have to offer but also the space.

I had a family dinner to rush to so I took an early visit to the launch and was completely taken by surprise by the new store. The space is so open and comfortable (lighting can be better) and everything well stacked, hung and presented.

 Beechtree's entire product range comprises of pret, luxury pret, the brand's 2015 PFDC Collection “Porcelain Dreams” alongside the brand’s debut Limited Edition unstitched lawn SS 2015 collection. I expected just apparels but the accessories, like bags, shoes and jewelry, were also quite eye catching. What really made a lasting impression were the super affordable prices. The price range starts from as low as Rs.3500 for tops, Rs.1500 for bags and clutches, Rs.500 for accessories and Rs.1800 for flats and shoes!

The outfits were summery and wearable however one cant sing songs of anything over the top different, which is quite fine. You have choices from light pastels and embroidered to funky, colorful, block prints and much more. There is so much variety its really hard not to get lost. The store is a must visit (even I am planning to head back soon!).

For more information on the brand, log on to Beechtree_pk