ChenOne, one of the largest fashion retail chain of Pakistan, launched a new store in Dolmen Mall, Clifton, Karachi. This outlet is apparently also one of the largest stores in Pakistan. Well to be honest it is quite spacious and I did kinda, sorta, maybe got lost too....just maybe.

The retail brand has over 31 stores across Pakistan, wow that is amaze balls if you can just imagine how much shopping is going on. Yaay to shopping anyways.

During the imperious celebrations, Mian Kashif Ashfaq, CEO ChenOne Stores said:

“ChenOne is pleased to open up another store in Karachi. We are expanding our retail presence to ease the brand reach for our enthusiastic clientele in the city. We are setting up our stores as utter luxury shopping experience all around the country and across the borders. The classic mood of the stores reflects the originality, urban allure and glamour instilled in many products of the brand”
I admired the lighting and space organization of the store. It was modern and well planned. I did prefer the home section more than the apparel section but the men's wear holds some promise. Women's section was not anything OTT, however will appeal to the general masses for sure. I particularly liked the funky printed top worn by Zoe Viccaji. The price tags were bearable.

After the ribbon cutting and refreshment the evening proceeded with a fashion show featuring Pareesa lawn 2015, a capsule collection by Saher Atif for ChenOne and the mens wear brands Cancillini and Facis,The event also had a musical performance by Zoe Viccaji which was actually my most favorite part.

The launch event which was organized by Takell had a red carpet, The hair and makeup for the event was done by Akif Illyas,choreography was managed by Moiz Kazmi.

Red Alice