Umaima Mustafa is a recent addition to the fashion fraternity of Pakistan which has started turning heads due to her chic and contemporary style. She may be new in the field but her work says otherwise. Even though she finished her LLB from University of London, she was drawn to fashion rather than perusing her career in Law. She started working with her Mother Farnaz and it pushed her to do something of her own. She finally showcased her Debut collection in TDAP 2013 and received a lot of appreciation for her sophisticated designs.

There was no stopping for the young fashion designer debutante as soon after she launched her eponymous retail brand with the launch of her first ever outlet in Karachi. This clearly shows how determined and ambitious this young diva is turning out to be.

On the launch of her brand and store, entrepreneur and designer Umaima Mustafa said “I have always had a keen interest in fashion and have followed my mother Farnaz Mustafa’s work in the field. I have taken her experience and combined it with a meticulous attention to detail and my own signature aesthetic to create a new dynamic brand that primarily focuses on western wear.”

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