SHAHNAMEH launches in Karachi

SHAHNAMEH, another feather in Sefam's cap. For those of you unaware of Sefam, its the mother company which holds multi brands under it's wings. Bareeze, Chinyere, Rang ja, Leisure club, Kayseria, Minnie Minor and a few more.

The latest Sefam brand, Shahnameh Heritage wear as they fondly call themselves, focuses on traditional and eastern clothes for men. The brand offers premium quality eastern wear as well as accessories, shoes (Peshawari Chappals) and leather oddities.The brand's philosophy is as per it's name: "Inspired by the rich traditions and celebrations of nobility, courage and generosity laid out in the jewel of ancient Persian literature, The SHAHNAMEH, or Epic of the Kings, is a unique branded entity created by the House of SEFAM to cater to the aesthetically heightened, sartorial sensibilities of the dynamic and quality conscious eastern male."

Shahnameh opened it's doors with it's store launch in Dolmen Mall Clifton, Karachi and the event was attended by renowned celebrities and socialites. Yousuf Bashir, lovingly known as YBQ, is the brand ambassador for Shahnameh as well as one of the event high light. The evening was full of traditional Sindhi music with YBQ's narrative and poetry reading along with Akhtar Chanai Zehri's performance.

For giveaway the guests received dry fruits and assorted winter sweets along with a small leather bound note book. The added value, that made this event even more memorable, was that the guest had an option of getting their names inked in urdu in the note book by a calligrapher present at the launch.

Altaf, Adnan, me and Sanna

The event experience was unique. PR and media was managed by Rana Asif , Styling and choreography of fashion presentation was done by Moiz Kazmi.
I am glad we have more options coming up for men in fashion. I think at times they feel deprived. Shahnameh is a good cheering up for them :p


  1. Thank boon appetite. ;)) Lovely pics. I'm holding an international giveaway, maybe you would join in?

    1. Thank you too Ella
      xx Will chk out the Giveaway :)

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  4. Lucky you to take a part in such an event. Looks interesting. I hope the new brand is successful on the market. I'm sure it is! Seems like pros working on it! :-)

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