5th Avenue - A Funked up Store Launch

It's amazing how lucky Ocean Mall is even though its smaller than expected and at times claustrophobic. Designer brands opening up every other day is actually making that place bearable. I still have some issues with Cinnabon's location but then, hey, it's there choice and their bon bons!

The recent hit store brand to open up in this aforementioned Mall is 5th Avenue (a much likable local brand and I still dream to fit into there clothes perfectly soon). The turn out was unexpectedly great!

The new shop launch in Ocean Mall was another feather in their cap. The feeling of awe overtakes when you enter the shop. Clothes are showcased from top to bottom, literally, and stil no clutter. I was eye-ing some candy-neon pants but my wallet is in a knot these days (that means that I am on shopping sabbatical :/) so all I did was...gulp...eye to eye them hehe! (pun intended). On top of that I recieved their discount coupon for 20% which (Thank God) expires in Mid September 2013. Maybe I might get myself something by first week of September? *fingers crossed*

I spotted super heroes shirts as well as pop-grunge animal shirts (trending at the moment) which were quite funky. I have always liked their bohemian style blouses as well. They have a tleast one style available at all times. Good.

It was a delightful, slightly crowded, yet comfortable gathering. The fashion Installations were Fabulous & Creative (always LOVE what Production 021 comes up with). Pr and Marketing was done well by Take II. Celebrities and  Media everywhere (not a fish market scenario Phew!). A Live concert going on on the side. Fresh, yummy drinks served with assorted bite size goodies. I couldn't get enough of the instant digital Photo booth installed there and took so many group pouties :p though only one was able to find it's way on the Fifth Avenue page here! lols!
Aamir, Owais, Me, Yildrim & Umair Bloggers
Live Band at the event

The Event was even more enjoyable because of fellow bloggers and friends around. 5th Avenue is owned by a dear friend and renowned actress Zhalay Sarhadi's talented Husband Amir Anees. I have loved the cool, grunge and youthful clothes there and have seen the brand grow since it's inception. I am all for Local Brands making it big because we get good quality stuff without paying an arm and a leg. 5th Avenue is always up-to-date with fashion and the trend of today and not only in apparels but in bags, shoes and accessories as well.

I also spotted some great outfits and styles amongst guest. From summery and flowy eye catching fabrics to Urban chic (posting some below).

Amir & Zhalay
Fathma & Nousheen


Nida Butt with friends

Annas & Hira Lari

Tehmina Khaled with friend

The overall experience was thrilling. I recommend a trip to the shop to everyone. I can even offer some 20% discount coupons as well if you can pick them up from my place ;)


Red Alice 


  1. ek toh i love how ur posts are always balanced in terms of content and visuals...something I can hope to achieve one day :D till then i'll enjoy reading yours

    1. awww so flattering coming from you! I idealize your writing style and fashion knowledge!!

  2. what an amazing pics!

    1. Thankyou Michelle!!

      Following you on Bloglovin

  3. great post http://differentcands.blogspot.kr/2013/08/classy-look-for-formal-event.html

  4. Looks like a great store launch!
    How about following each other?
    I follow you on GFC & Bloglovin.
    Hope you will follow back!
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  5. nice <3 your blog is very lovely and interesting. im glad if you visit my blog, too <3 keep in touch!


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    hello loved your site .... I invite you to visit my blog and the blog of my daughter yasmin f. and if you like invite u to follow it and will return and they will follow .... a super kiss Michelle and yasmin f. barbosa ...

    http://unhasdecormichelleyasmin.blogspot.com.br/ and also follow http://madvitrinededesejos.blogspot.com.br/

    1. Thanks Love. Following both of you back :)

  7. Hi, dear! Thanks for visiting and following my blog!
    Followed you too :)

  8. I love reading through ur posts :) Nice clicks too

  9. Lovely blog background. This event looks so fun

    New followers

    Carrieanne x

  10. Hi Maliha! I just nominated you for Liebster Award check out my blog post about it!


  11. The set up of the store looks really nice!

    From Broadway

  12. wow it looks like a great event♥ lovely blog!:) I'm following you on bloglovin, gfc (petra lorietta) and I liked your facebook page with my personal account (petra lorencová),you can follow me back if you'd like ;) have a nice day♥


    My Facebook page

    My Bloglovin profile

  13. Love your blog! Following now, stay in touch xx


    1. your blog name is so cute! Love it!! Following you too!

  14. Hey, I love your blog great work ;) Please come check mine out, if you decide to follow me, leave me a comment and I’ll follow you back :) XxXx

  15. GREAT Post!!!


  16. Wow love this post sounds like a great event to be at loved to have joined. Thank you for following our blog and did right back <3

    MLFx | May la Faye

  17. Pakistan Free Classified website.You can post free classified ad with out registration on LMF and buy and sale everything through LMF. LMF provides online classified jobs , as well as newspaper Jobs


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